Smart Out-of-Home Advertising Using Artificial Intelligence and GIS Data
نویسندگان
چکیده
This demonstration paper introduces the Smart Out-of-Home Advertising Platform (SOAP), which leverages Geographic Information Systems (GIS) data and state-of-the-art Artificial Intelligence (AI) approaches to provide: (i) a documented, data-informed pricing model for billboards, can be used justify billboard prices advertisers; (ii) set of non-dominated solutions (each corresponding different allocation billboards given campaign) that explores trade-offs between multiple conflicting objectives (e.g., cost coverage). To best our knowledge, SOAP is first tackle such challenges in context Multi Objective Optimization (MOO).
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ژورنال
عنوان ژورنال: Proceedings of the ... AAAI Conference on Artificial Intelligence
سال: 2022
ISSN: ['2159-5399', '2374-3468']
DOI: https://doi.org/10.1609/aaai.v36i11.21729